May 5, 2015
Bridgevine Offers Programmatic Marketing Solution Targeting New Movers
Bridgevine unveils new digital event media product that pinpoints new mover purchasing behaviors across the entire move timeline.
Bridgevine, Inc., the leading provider of customer acquisition solutions for leading home service brands, announced the release of their new programmatic marketing solution in early May. This product “zeros in” on when and what movers purchase across the move timeline.
Bridgevine has developed a movers program that reaches 3.2 million movers each month in various stages of the move. The mover audience is proprietary and identified digitally in real time. The audience is algorithmically segmented based on origin, behaviors and is then optimized by time sensitivity for re-engagement.
“We have cracked the code on identifying when movers purchase products and services during the life stage event of moving. We can determine when advertisers should engage with a mover based on our time sensitivity algorithm engine, as we track movers digitally through their move journey. We are delivering our clients excellent results as we work with them to engage this valuable consumer of products and services during this critical time of decision making,” said Mark Weibel, Chief Marketing Officer for Bridgevine.
The digital media product officially launched last year in targeting new movers for cable, telecom and satellite firms. It has since expanded into home security, storage, home furnishings and other products and services purchased during the move event. “We see this as a game changer in the approach to reaching movers efficiently and digitally. It’s all about timing and understanding how movers research and buy products and services,” said Weibel.
Bridgevine’s powerful customer acquisition solutions make it easy for companies to reach, acquire, and retain customers across all relevant points of contact; including online, mobile, social, contact centers, and retail. The company’s technology and marketing services are used by the leading brands in the telecommunications, cable, satellite, home security, and energy sectors; powering over 48 million consumer interactions each year.For more information, contact us at www.bridgevine.com/contact.